Aldi provides high-quality goods at consistently low prices, offering local residents the opportunity to purchase everyday essentials at deeply discounted prices.

Aldi stocks a range of quality everyday essential products at discounted prices and in a survey conducted by the retail industry magazine The Grocer, Aldi was found to provide the lowest cost shopping trolley of everyday items compared to other major retailers, including Lidl.

Aldi has a unique offering and is not a one-stop shop like other national supermarket retailers. As such, the store will not compete directly with other stores  

Given this unique approach, Aldi is known for encouraging linked trips between its stores and other businesses in the area, as customers will typically purchase products that they consider to be excellent value for money and will then go on to complete their shopping with other local businesses.